Solitics enables the new standard in online trading: intelligent engagement, contextual learning, and customer journeys that evolve in real time
In today’s hyper-competitive trading landscape, online brokers face an uncomfortable reality: the traditional growth levers - tight spreads, lightning-fast execution, and bonus packages - have become standard fare. Once powerful differentiators, they’re now mere table stakes, fuelling a commoditised market where traders flit from platform to platform in search of fractional advantages. This model isn’t just unsustainable - it’s broken.
As churn accelerates and acquisition costs rise, a growing segment of brokers are beginning to ask a deeper question: What if the real value lies not in executing the trade, but in empowering the trader? And increasingly, they’re turning to Solitics to help answer it.
The New Brokerage Mandate: Empowerment Through Experience
Modern traders are no longer passive recipients of platform features. They are data-driven, curious, and engaged. They want more than tools - they want insight. They expect more than access - they expect guidance. And they don’t just value real-time interaction - they demand it.
To meet these expectations, brokers must undergo a fundamental shift in mindset: from transactional facilitators to long-term partners in trader success. That shift begins with education - not the superficial kind that offers a few generic tutorials, but meaningful, context-aware, progressive learning that evolves alongside the user.
True education in this space means delivering timely market perspectives, helping traders develop strategies, navigate volatility, and build psychological resilience. It means offering content that speaks to their level of experience, whether they’re taking their first steps or fine-tuning a seasoned system. It’s about transforming every interaction into a moment of learning - and every touchpoint into a driver of loyalty.
Solitics: Turning Vision into Operational Reality
This is where Solitics plays a transformative role. The platform provides brokers with the ability to orchestrate dynamic, hyper-personalised customer journeys - drawing on real-time behavioural data and predictive intelligence to guide every stage of the trader lifecycle.
Rather than generic campaigns or static messaging, brokers using Solitics are able to embed smart, responsive content directly into the trading experience. A new user logging in for the first time might be greeted with a platform walkthrough tailored to their profile. As they begin to trade, they might receive on-screen prompts explaining key concepts like margin or risk exposure, precisely when it’s most relevant. A period of inactivity might trigger a re-engagement journey that feels timely, personal, and informed - not automated.
More advanced users might be engaged through asset-specific updates or invited to live webinars based on their watchlist activity. When market volatility spikes, Solitics can help brokers respond immediately with explainers or actionable insights - turning confusion into clarity, and risk into a reason to stay.
From Personalisation to Performance
These capabilities aren’t just impressive - they’re measurable. Take the example of EVEST, an online trading platform operating in MENA region. After integrating Solitics into its marketing and engagement stack, the broker reported a 40% increase in engagement rates, growing monthly retention by over 20%, and deposit volumes by nearly 30%. The ability to automate communications across multiple channels, while tailoring messaging to each trader’s behaviour, proved to be a game-changer for both customer retention and revenue performance.
But Solitics’ impact extends beyond engagement metrics. The platform’s segmentation engine allows brokers to map trader personas - beginner, intermediate, advanced - and design learning paths that match real user behaviour. AI models can identify potential churn before it happens, allowing brokers to intervene proactively with content or offers that matter. And as users grow, Solitics adapts with them - evolving journeys in lockstep with trading activity.
Redefining Loyalty in a Real-Time World
In a market where attention spans are short and trust is hard-won, Solitics is helping brokers build something more lasting: a sense of partnership. Education, when delivered with the right timing and relevance, becomes more than a service - it becomes a relationship.
This extends into the social layer as well. Traders are increasingly drawn to peer-driven environments, where ideas are exchanged, insights shared, and camaraderie built. Solitics allows brokers to tap into this dynamic, triggering invitations to community programmes or challenges based on engagement patterns. When high-frequency traders are invited into elite networks, or when consistent users are acknowledged and rewarded, it reinforces a deeper connection to the brand - one that no promotional campaign can replicate.
A Strategic Advantage for the Years Ahead
The benefits of this approach are both immediate and enduring. Educated traders tend to trade more frequently and with greater confidence. They churn less, require less support, and are less vulnerable to misjudging risks. Regulatory pressure eases when users better understand the instruments they use. And brand equity strengthens when brokers are seen not merely as platforms, but as mentors and guides.
At iFX EXPO International 2025, Solitics unveiled its latest innovation - Market Pulse, a real-time engagement layer that embeds live insights into the user interface. This development underscores a wider trend: the future of trading is not just faster, but smarter. Platforms that can combine data, education, and personalisation into one seamless experience will lead the next wave of brokerage growth.
In that future, Solitics is not just a vendor - it’s an architect of transformation.
About Solitics
Solitics is a real-time customer engagement platform built for data-intensive industries. It empowers online brokers, digital banks and fintech brands to deliver smart, responsive, and highly personalised customer journeys. By using real-time data, behavioural triggers, and AI-driven segmentation, brokers turn from trading platforms into partners in success.