New brand platform anchors five major product innovations, including FXT AI, as the ASIC-regulated multi-asset broker marks ten years of engineering for traders across 200+ global instruments
SYDNEY, Australia, July 14, 2026, FXTRADING.com, holding both an Australian Financial Services license and the Vanuatu Financial Services Commission (VFSC) Financial License, today announced it is now FXT. The rebrand marks a decade of in-house engineering for the Sydney-based broker, part of the Gleneagle Group, and introduces a new brand platform, "In Control. When Things Get Real," designed to define how FXT shows up for traders, introducing brokers (IBs) and money managers across Asia-Pacific and beyond.
The name change reflects what the company has quietly built since 2014: a multi-asset trading and funds management ecosystem developed and operated entirely in-house, spanning more than 200 instruments across forex, indices, commodities, shares and crypto CFDs. Rather than a cosmetic refresh, FXT says the rebrand consolidates a decade of platform development under a single, trader-facing identity built on a clear mission, to help traders control the controllables.
" The market will always be uncertain. Your broker shouldn't be," said Adam Phillips, CEO of FXT. "That's the idea behind FXT. For the past decade we've engineered every part of our platform—from execution and pricing to risk management and client experience—to give traders confidence in the things we can control. Because when markets get real, knowing your platform will perform isn't a feature. It's fundamental.
Major Product Innovations Underpinning the FXT Brand
The rebrand is built around five major product innovations that FXT says translate the new brand promise into trading infrastructure traders use every day.
FXT AI, built and integrated in-house, observes a trader's behaviour and trading style to support optimisation without issuing trade advice or signals, a distinction FXT is positioning as core to its regulatory and trust posture in the CFD broker category.
PAMM Funds Management gives money managers and IBs paperless, structured, regulated portfolio management and capital allocation tools from within a single account, addressing a growing segment of multi-asset trading and funds management demand across APAC markets.
FXT WebTrader, alongside low-latency MT4 and MT5 delivery, completes the platform's execution layer, while a revamped FXT App extends the same trading experience, pricing transparency and risk tools to mobile.
“‘In Control. When it gets real.’ isn’t a slogan—it’s the organising idea behind every experience we build,” said James Collier and Patrick Guerrera, Co-CMOs of FXT. “Whether it’s AI, funds management, execution, payments or risk visibility, each product is designed to help traders stay clear, confident and in control when markets demand their best decisions.”
A Decade of Engineered Trust
FXT's positioning centres on what the company calls Engineered Trust: regulatory transparency (ASIC and VFSC licensing, client funds segregated at National Australia Bank), in-house technology ownership rather than white-label infrastructure, and a behavioural promise of reliable platform performance rather than guaranteed trading outcomes, a distinction relevant to traders evaluating CFD and multi-asset brokers.
The rebrand follows a "10 Years of Innovation" teaser campaign launched July 7, previewing FXT's engineering story without naming the brand platform or specific products. Further regional rollout, including translated releases for Greater China and Southeast Asia, will follow as the brand platform extends across FXT's core APAC markets.
About FXT
FXT (formerly FXTRADING.com) is a multi-asset CFD trading and funds management platform offering access to 200+ instruments across FX, indices, commodities, shares and crypto from a single account. Founded in 2014 and based in Sydney, Australia, FXT is regulated by the Australian Securities and Investments Commission (ASIC) and the Vanuatu Financial Services Commission (VFSC), and is part of the Gleneagle Group. FXT's execution, risk systems, client portal and trading platforms, including FXT AI, PAMM Funds Management, FXT WebTrader and the FXT App, are built and operated in-house. FXT serves self-directed traders, money managers and introducing brokers across Asia-Pacific and beyond. FXT's mission is to help traders control the controllables.